Why is Social Media Important?
Social media has become an essential part of everyday life, allowing people to connect from around the world, share their opinions and experiences, and stay up-to-date with news and trends. It also...
How to Hashtag
Hashtags are an essential tool for increasing the visibility of your posts on social media. Adding a relevant hashtag or two to your posts can help them reach the right people and get more...
Copyright Online and Fair Use in Social Media
With the vast amount of digital content available online, it is important to be aware of copyright laws and how they relate to sharing content on social media. Here are some tips that will help...
Facebook Advertising vs. Boosted Posts
For businesses looking to promote content and grow their audience, there are two primary options: Facebook advertising and boosted posts. Both have their advantages and disadvantages, so it is...
3 Tips to Make Your Website More Effective
Your website is the heart of your online presence and the most important part of any digital marketing strategy. Having a site that not only looks good but is actually useful, can have a major...
What is Programmatic Advertising?
Programmatic advertising is an automated form of digital ad buying that uses advanced technology to purchase ads on behalf of a business. It eliminates manual processes, such as manual bidding and...
What is Content Marketing and Why is it Important?
Content marketing is an important part of any successful digital strategy. It involves creating, curating, and distributing engaging content to reach a target audience, with the goal of driving...
Digital Customer Service: the 10 Key Components
Digital customer service is no longer a luxury, but a necessity. Here are 10 cornerstones of effective digital customer service: 1. Availability: Digital customers expect to find businesses open and...
5 Reasons Why SEO is Essential for Website Success
Search engine optimization (SEO) is an essential part of any website's success. Here are five reasons why SEO matters: 1. Increase Visibility: Optimizing your website for search engines will help...
How to Utilize Paid Ads to Increase Your Facebook Following
Facebook is one of the most powerful social media platforms for businesses. Here are some tips for leveraging paid ads to grow your page following: Define Your Audience: Specify who you’d like to...